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What’s a Personal Brand?

What’s a Personal Brand?

The term “personal brand” is probably one of the most overused and under-grasped concepts floating around. This article offers a self-reflective approach to personal branding that centers the “personal brand” in adding value to the lives of others. One size doesn’t have to fit all.

Beyoncé Put on a Clinic for Content Creators Today: 3 Lessons from #BeyonceHomecoming and #Beychella

Beyoncé Put on a Clinic for Content Creators Today: 3 Lessons from #BeyonceHomecoming and #Beychella

As many of us were minding our own business in the wee hours of Wednesday, April 17, Mrs. Beyoncé Giselle Knowles-Carter was preparing to come for all of our necks, edges, and lives with the release both a 137-minute documentary and concert film, titled Homecoming, AND a live album featuring songs from the concert, aptly titled Homecoming: The Live Album. As I was watching all of this transpire, it made me think a lot about content creation and how masterfully Beyoncé was using and re-using hers. HIt the link for three lessons I see for content creators from Professor Knowles-Carter.

#RunMeMyCheck: Nicki Minaj on the Art of Knowing Your Value

#RunMeMyCheck: Nicki Minaj on the Art of Knowing Your Value

Nicki Minaj has built a nine-figure brand since stepping on the scene in 2004. In addition to music, she’s sold everything from nails and perfume to moscato and wigs. Minaj’s stamp of approval is valuable, and she’s knows it. Companies who use her name must compensate her for that privilege. On Friday, Minaj took to Twitter to call out one ultra-high end shoe company who is using her name without paying her . . . Giuseppe Zanotti. Here’s why I believe she’s right to do so – I hope he runs her that check ASAP.

Hey there!

I’m Shontavia, and I’m on a mission to help you succeed as an entrepreneur. My work is dedicated to helping you build a dynamic personal brand and successful business. I hope you join this movement with me!

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