Choosing a business name is a bit like naming a child--you want to get it right the first time, because it is a hassle to change it later. Your business's name actually could have even worse consequences--like social media takedown notices, cease and desist letters,...

As I've written about elsewhere, the three requirements for trademark protection are use, distinctiveness, and non-functionality. The requirement of "use" seems easy enough, because "use" is a common word that everybody knows and understands, right?  These...

Trademark law is pretty convoluted these days, which makes it hard to know where to start thinking about protection and registration. Without getting too complicated, I’d like to explain the three ways you can protect your trademarks.

For many business owners and entrepreneurs, one of the first decisions is what to name the new business, service, or product you'll be selling. This name plays an important role in your business because it's one of the first things your customers or clients will come...