lutie resourceS:

leveraging your expertise

Hello, my Lutie Sisters!

I have included a basic outline of my remarks on the Turning Passion into Pay panel on this page. For even more resources, you can subscribe to my LVRG Letter and get a short (24 minute) audio program on building your personal brand. You can also join my LVRG Nation by clicking this link.

I look forward to seeing what you brand and build. If I can be of service in any way, please contact me.

*I had several people ask about creating their own website. If you’d like to see my “expertised” website, you can check it out at 

In addition, if you missed this panel, visit for more opportunities to learn. Tonya Evans and I have joined forces to form the LIT Braintrust. This company helps women in law, innovation and technology become well-respected and well-compensated for their expertise.




There are any number of reasons why you may want to engage in public intellectualism. Some good reasons include:

  • Building a reputation among your colleagues, students, and/or the public

  • Increasing scholarly metrics and traction

  • Creating public awareness about topics of interest

  • Attracting financial opportunities, collaborations, and/or funding

  • Recruiting prospective students



If you’d like to communicate publicly about your work, consider doing three things:

  1. Create your story

    • Get clear on who you are and why you want to do this.

    • What is the point of you sharing your expertise?

    • What do you want to get out of it?

    • Try the COMPASS “Message Box” method (written for academic scientists but very helpful for all disciplines)

  2. Build a public-facing reputation

    • Build your own platform (create a website, app, etc. that you own and control)

    • Embrace the social media platforms appropriate for your work

    • ****If you are invited to speak or hired to do things, collect testimonials when you do great things. Ask:

      • “What did you like best about my work/XYZ?”

      • “How did I help you solve your problem?”

  3. Talk to and/or write for the media

    • Types of opportunities to consider:

      • Op-Eds

      • Guest Posts

      • Podcast/videos

      • Magazines

      • Television

      • Speaking

      • Book deals

      • Collaborations & Partnerships

    • Develop clear talking points

    • Where to look for opportunities:


Where's the Money

If you want financial opportunities from your public-facing efforts, consider the following ways to make additional income:

  • Guest posts (typically calculated at $1/word or ranging from a few hundred dollars to a few thousand)

  • Speaking engagements

  • Corporate trainings/workshops

  • Serving as an expert witness (average national rate is from $350-$500 per hour, according to The Expert Institute)

  • Of counsel relationships

  • Consulting

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