Day 16 Goal
Your goal today is to identify your ideal customer. You’ll literally build this person from the ground up (in your mind!).
How to Make it Happen
As you build your business, it’s important to connect with people who want to hire you, work with you, and buy from you. Marketers have all kinds of tools and resources for identifying the perfect customer. One of the most highly effective strategies is the “ideal customer avatar” exercise.
An “avatar” is an icon or figure representing a particular person–and today you’ll be creating one for your business.
This will require you to envision your ideal customer avatar in as much detail as possible. This information will help you more easily find the real customers who are as perfect for your business as your solutions are for them.
Ultimately, the more you know about your ideal customer, the more effective you can be with your time, energy and marketing efforts.
To get the most out of this exercise, you should do three things:
(1) Firstly, please listen to my yet-to-be-released podcast episode about identifying your ideal customer. I recorded this over the holidays, so you’ll hear some seasonal references! 🎄🎁.
The episode is ~20 minutes long. As such, you may need a little more than 30 minutes today to complete this exercise.
(2) Secondly, once you listen to the episode, spend some time filling out this worksheet for your ideal customer.
(3) Thirdly, summarize the high points on page 37 of your workbook.
Finally, send me your ideal customer’s name! You can share it with me on social media by tagging me @shontaviajesq on all platforms and using the #VisionChallenge hashtag so that I can see it. Or, you can comment directly below.
If nothing else, take a picture of your completed workbook page(s) so that I know you’re doing the homework!
Join my support network
In addition, studies show that you’re more likely to meet your goals when you have accountability partners! To work together with a supportive community of other side-hustlers, creatives and entrepreneurs, you can join my private group by clicking this link or via the Mighty Networks App.
Download the Mighty Network app by clicking here. Once it downloads, click “Find a Mighty Network” and search for Shontavia Johnson. You’ll find accountability partners and other content there that I may not share elsewhere.
New to the #VisionChallenge? You can learn more about it, and sign up to take the challenge, by clicking here.
Sometimes I will refer you to other books, products or services. While I may be an affiliate of these companies, creators, or authors, these are all things I have used and trust. I would not recommend these things to you if I hadn’t experienced them myself.