Think you have to have to create new content each and every time you post on social media?

To quote Nicki Minaj in Seeing Green, “who could ever supply it?”

In short, this is nearly impossible (at least not without a serious lack of sleep). You should consider repurposing your old content.

Of course, it’s easy to compare yourself to Instagram influencers and feel like you can’t keep up. This is normal and Lord knows I do it more often than I’d like to admit. But, there’s also a secret to keeping your content fresh without starting from scratch each time.

This week’s Handle Your Business episode gives you ten ways to repurpose content like Nicki Minaj.

Nicki used a dope strategy in 2021 to re-release Beam Me Up Scotty, her 2009 mixtape. As a result, she came back strong from a hiatus, sold lots of products to her customers, and nurtured her brand.

But, you say, I don’t have millions of followers or dollars! I’m not Nicki Minaj!

Beloved, you don’t have to be. Whatever stage you’re in right now, you can learn from Nicki strategy and apply it.

Nicki’s 2021 re-released mixtape includes most of the old songs and three new songs. That is to say, she dusted off a 12 year old project and gave it back to us with a few updates. Thus far, the mixtape is at top of Billboard 200, has four songs on the Hot 100 List, and is the highest-charting re-release mixtape in history. And that’s in the first week.

I believe the strategies Nicki used to repurpose her 2009 mixtape should be part of your regular content rotation. Above all, you can create impactful, innovate new content by leveraging what you’ve shared in the past.

Watch the episode and learn:

• Why content is key
• How to flip your content multiple ways
• The key to leveraging long form content
• Why being of service is the most important thing on social media

If you’ve been struggling to figure out what to post on social media, you definitely want to watch this episode.

Read the transcript

HANDLE YOUR BUSINESS: Need some inspiration to create your own content? Check out this interview with Miles Beckler, then learn my tips for staying consistent.

And, for a list of +60 types of content you can start creating today, visit startmakingcontent.com.

Finally, I’d love to hear from you.

What strategy can you use to repurpose your old content? Let me know in the comments.

And, the next time you feel content-block, go back to your old posts and find something you can reuse with one or more of these strategies.

Above all, your followers want to hear from you, and your old content may be the reminder they need!