Listen, standing out in a crowded market is H.A.R.D., even if you already have a big platform. Especially right now, when COVID-19, protests, and presidential elections have all of our attention.
Cardi B put on a masterclass for entrepreneurs looking to stand out in business when she put out WAP.
In this video, I share three lessons entrepreneurs (especially black women) can learn from Cardi B’s WAP release:
- Be Authentic
- Know Your Audience Intimately
- Find Complimentary Business Partners