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#18: How to Turn a Viral Moment into a Successful Business with Sherrica Sims

#18: How to Turn a Viral Moment into a Successful Business with Sherrica Sims

#18: How to Turn a Viral Moment into a Successful Business with Sherrica Sims

We’ve all seen a viral post.

Someone posts a silly, random, or insightful comment/video/photo, and it racks up hundreds or thousands of views and likes seemingly overnight.

As the post gets more views and likes, folks start tagging two different people: their friends . . . and the Ellen Show.

I had the opportunity to speak to Sherrica Sims, one of the few people who’s gone VIRAL viral with+13 million likes, lots of media appearances, and brand deals.

Sherrica, then a stay-at-home-mom to two kids, unexpectedly went viral on YouTube in 2014 after posting a video of her 3 year old daughter eating a doughnut without permission.

Seeing the potential opportunity to leverage their millions of views (currently at more 13 million views and counting), Sherrica turned the viral moment into the Simply Sims brand-a business based on her family’s digital content.

To date, the Simply Sims brand has appeared on shows including Ellen, Little Big Shots, and Good Morning America. Simply Sims has also worked with brands like YouTube, Nickelodeon, Kohl’s, and #RyansPlayDate.

In this episode, Sherrica talks about how she’s turned a 3.5 minute video into the dynamic Simply Sims brand and her successful business, Go Be Great Productions.

If you’ve ever wondered about what happens when you go viral, and/or how to make money on the internet (even if you haven’t gone viral, this episode is for you!

Check out the full episode below:

Show Highlights

  • 02:15 How growing up in a very religious home led Sherrica Sims to finding her own voice
  • 03:13 Why Sherrica created the viral video that now has more than 13 million views
  • 04:47 How Sherrica received help in making her video go viral
  • 06:07 How people make money off of viral videos
  • 09:25 How Sherrica capitalized on the new attention from her viral video by listening to her target audience
  • 10:33 How 2 years of consistency led to a partnership with YouTube
  • 11:44 How Sherrica created a business after her viral video
  • 13:16 How having a family brand impacts the Sims family
  • 16:01 How to secure brand deals while being true to yourself
  • 19:18 How content creators make money online
  • 23:02 Three things people need to do if they want to become content creators/influencers
  • 24:47 Who’s helped Sherrica build her successful business and platform
  • 27:51 Where to find the Simply Sims brand online

Questions and Action: Are ready to capitalize on more attention?

While you can’t predict if/when any of our stuff will go viral, what you CAN do is stay ready so you don’t have to get ready.

After you’ve had a chance to watch the video, I’d love to hear from you in the comments section!

Please answer the questions relevant to your current situation:

1. If you got 100,000 new followers on social media tomorrow, would you be ready to capitalize on that new attention? What could you do today to ensure that this brand/business growth creates new opportunities for you?

2. What kind of product do you have in your business that you could sell/promote if you go viral? If you don’t have one, what could you create?

Please give as much information as you can in response to these questions. I’m happy to share more tools and resources that help you get what you want. 

Check out the show notes at the end of this page for links and resources from this episode.

Thank you so much for joining me on this roller coaster of an experience.

I am eternally grateful that I get to do this work with creators, entrepreneurs and innovators like yourself.

                                                                  Let’s continue to make it happen,

Show Notes

My 3 year old tries to get out of trouble by telling stories with Tiffany Sims: https://youtu.be/MVs71CBX7J8

Simply Sims YouTube channel: https://www.youtube.com/channel/UConfdDrYWwZm_rUtTYnf6hw

Simply Sims on Facebook: https://www.facebook.com/simplysimsfamily/

Simply Sims on Instagram: instagram.com/simplysimsfamily

Simply Sims on Twitter: https://twitter.com/simplysimsFam

Simply Sims on Tik Tok: https://www.tiktok.com/@simplysimsfamily

Podcast Episode

Subscribe & Review on iTunes

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And, if you’re feeling super gracious, I’d love for you to provide a review. You can do that by clicking this link and scrolling to “Ratings and Reviews.”

Please click on the number of stars you’d like to give me (hopefully 5) and then click “Write a Review” to let me know what you enjoyed most about the show. Thank you so much in advance!

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