Every working professional has heard the question, “so what do you do?”
In this video, I give you a simple two-step formula for answering this question.
Don’t just throw out your job title. Instead, quickly tell someone:
- Who you help, and
- How you add value to whoever you mentioned in point 1.
This is a much better explanation than your job title. It will also pique the interest of potential customers, clients and supporters.