All right. What’s up everybody? I’m Shontavia Johnson and this is another episode of The Shontavia Show, where I want to inspire you to build a brand, business and life that you love.

It’s Thursday. It’s time for me to give you some thoughts in this particular series of the show. What I really like to do is answer questions that you have about creating a life, a business, a brand that you love. If you have questions, feel free to reach out to me at askshontavia@gmail.com. That’s askshontavia@gmail.com.

All right, so let’s jump into the question for today.

Hey, Shontavia, I hope you’re doing well. I have a question about social media. I can’t quite get it together in this space. I post on the major platforms like Facebook, Instagram, and Twitter, but I don’t really have a plan. I’m not really consistent. I post when the mood strikes me, but I don’t really know what else to do. Do you have any suggestions about how to get my social media game together. Brett

All right. Brett, I do have some thoughts about how you can get your social media strategy together. I’m also getting mine together too Brett, so we’re gonna work through this together. We will hold hands and get through it at the same time.

I’m going to share with you my current strategy, which I got from a “mentor” who I follow on social media. He is not like a personal mentor, but I’ve read a bunch of his books and everything. And I have to say I’ve just started implementing some of this stuff in the past few months and I have seen like some tremendous results that you know we can talk about a bit.

So the strategy that I’m going to share, I got from this dynamic speaker, author, and I don’t know even know what to call him, branded platform, Brendon Burchard.

He’s written a bunch of books. He does conferences and workshops and speaking and all kinds of things. And, I attended one of his conferences several years ago and I continue to get his emails and read his books and that kind of thing.

So the strategy that I am going to provide was from an email that he sent out, I think it was maybe a couple of years ago. I have started to implement this stuff with some great results.

So I want to share with you here, Brett, what he has suggested, how I’m working through those things. And then I’ll drop some links in the show notes to other folks who I follow to get advice about social media who include Jasmine Star, Gary Vee,, I mentioned Brendon Burchard and Marie Forleo is another one.

So here’s Brendon’s advice and I’m just going to walk through the steps and talk about my experience with them.

(1) So one of his first suggestions is to go Live every day, or every other day, on your platform where your clients and potential customers are. So for him, what he says is you should be going Live on Facebook and Instagram. What Gary Vee says is you should be going live on LinkedIn and Tik Tok.

I think it really just depends on who your customers and clients are and where they are and that kind of thing. But either way, the point remains going live across social media platforms remains a really, really amazing way to build interest, to get traction and to build followers. And what he says he would d,o as he goes Live is a couple of things: Share goals, share his journey, and teach tips for how people can succeed in whatever they’re working on. And, he mentions that in every other session he’d mention an opt-in page, if you’re watching live or you watch it later, you go to a website.

He mentions like www.whatever, that sends the person to an opt-in page where they can opt in, get a free resource, and then now they’re on his mailing list.

Those are the things that he suggests do at least the first thing going Live every day on your platform of choice, Facebook, Instagram, LinkedIn, Tik Tok, whatever that looks like.

This is hard for me in particular. Number one, because, it really isn’t even about the time. I used to say, “Oh, I’m too busy to do that.” It’s really not that I’m too busy, it’s just uncomfortable–to go live, to talk weirdly into a screen. And then also, I mean this may sound silly, and I know this is true for other people, especially other women. I don’t always have the right hair, the right makeup, the right nails, the right this, or whatever. So I feel like, you know, a little bit exposed, but you just have to rip the bandaid off and do those things.

And so I’ve started doing this and it has been wildly successful in my business. I’m not that great at social media, but I have set a calendar to go Live on a couple of different platforms each day. Well, not every day, every other day usually. And it really has worked out amazingly for me. And I’m just a couple months in. So that’s the first thing. Go Live on your platform of choice.

(2) Number two. Start a weekly blog or YouTube channel or podcast–not weekly YouTube channel, but a weekly YouTube blog, I guess, YouTube video series. And, do that every week consistently.

And, what Brendan suggests is, is to create a significant post, a longer format every single week, cut it up, post it across social media…the blog, the YouTube, wherever things go.

Create a video, write a blog post about it, chop that up, posted across social media platforms. Take the video and create audio out of that video. And then cut that stuff up and post it across Instagram, Facebook, LinkedIn. If Tik Tok is your jam, he mentions, you know, using Tik Tok because that is a growing platform too, particularly if you have a younger audience. And doing that, making one piece of content, a longer piece each week, and then chopping it up.

This is actually also something I’ve implemented that has been working pretty well. So like right now, I don’t know the date that this particular episode will come out, but I’ve recorded it several months early. So that I could create a database of, or a bank of videos and audio content that I can post on my website and across social media.

And that really has been brilliant for me, because, I didn’t really know what to do. Kind of like you. But having the strategy, I have a calendar and everything. I’ll drop a link in the show notes if people are interested in looking for ways to get consistent on social media.

I use a platform called Hootsuite to post to post to schedule some things. I don’t use Hootsuite for everything, but I plan some of my posts using Hootsuite. So I might set10 tweets for a week or two and then I do them all at once and they’d go up, you know, every day or every couple hours or whatever.

(3) And then the third piece of advice that Brendan provided in his email was to send an email to your list once per week, no matter the size of the list.

So that’s something I do. I have a newsletter called the #MakeItHappenMonday newsletter. It comes out, duh, every Monday.

I funnel people to my blog, to the videos, to podcasts, to something, so that I am directing my newsletter.

Number one, I’m providing real content and real value and then directing folks to my website and to sell my other content.

So I thought this was amazing advice. Jasmine Star was another person who I follow on social media and I just like really respect her advice about growing on Instagram. She’s done an amazing job growing on that platform. And again, I’ll drop some links in the show notes to folks who I follow who are doing really amazing work in this space.

So, I hope that this helped Brett. I hope that something that I’ve said here helps you figure out your social media strategy. For everybody else, I hope it helps you too.

If you have questions or thoughts about this, if you want more of my thoughts or if you disagree with my thoughts, I want to hear from you either way. Reach out to me. It askshontavia@gmail.com. Thanks so much for listening.