#5: Using your reputation and personal brand to build your business

What’s your professional reputation? If I were to ask 5 people about their impressions of you and your work, what would they say?

The answers to these questions form a major piece of your personal brand.

Whether you’ve been strategic about it or not, you have some kind of personal brand. Your job is to figure out how to get strategic and make it work for you. You have to find the sweet spot!

The sweet spot for your personal brand exists where there is overlap between:

How you see yourself
How others see you
Where you are positively impacting the lives of others

In today’s episode of The Shontavia Show, I walk through using your reputation and personal brand to build your business. Check it out below.

To summarize the episode, I suggest that you do four things to use your personal brand to build your business:

Create a vision;
Develop content;
Share your content on your own platform first; and
Leverage other people’s platforms.

These simple steps will get you on a strategic track with your personal brand. No more wondering about what you need to do next–it’s time for action.

Questions & Action

After you’ve had a chance to watch the video, I’d love to hear from you in the comments section!

Please answer these questions for me:

Do you know what your personal brand is?
What kind of content can you create right now to share your personal brand more broadly?

Please give as much information as you can in response to these questions. I’d be happy to share more tools and resources that help you get what you want. And, I know the other folks reading this can learn from your experiences! We are all in this together.

Finally, I always say that I’m on a mission to help people build the brands, businesses and lives that they love. We can learn from each other on this journey, particularly when we have accountability partners. This is why I am building a whole nation of side-hustlers, creatives and business owners who keep each other––and me––accountable.

You can join my support network online and via app. Check us out at programs.shontavia.com or via the Mighty Networks App.

First, download the Mighty Network app by clicking here. Second, once it downloads, click “Find a Mighty Network” and search for Shontavia Johnson. You’ll find content there that I may not share elsewhere.

Thank you so much for joining me on this roller coaster of an experience.

I am eternally grateful that I get to do this work with wonderful people like you each day.

Let’s make it happen,