Day 17 Goal
Your goal today is to go looking for problems. You’ll need to identify the problems and challenges that your ideal customer (from Day 16) is facing within your issue/topic (from Day 15).
In particular, what are their pain points?
Pain points are the frequent and recurring problems, challenges, and issues that people experience. Identify where people are frustrated and desperate for a solution within your topic.
How to Make it Happen
The life of an entrepreneur ain’t for the faint at heart, not least of all because your basic job is to solve problems. Large or small, every business is in the business of problem-solving.
For example, when I’m hungry, a bakery business can solve my hunger (and my sweet tooth!) problem. Or, if my closet is a hopeless pile of clothes, shoes and jewelry, a professional organizer can solve my disorganization problem. If I need to talk with people who aren’t in the same room as me, Apple, Motorola, and Google have all kinds of solutions to my communications problems.
Consequently, no matter what business you’re starting, you will be selling solutions. And your customers will need to trust that you can deliver.
Ultimately, identifying these problems will become the starting point for your business. Once you know your ideal customer’s biggest problems, you can start creating solutions. As a result, you will make a positive impact in people’s lives. You’ll also be able to charge a premium for doing so.
And listen, it is okay to make money while also making an impact. We have become so accustomed to doing favors and giving out hookups that it can be uncomfortable to charge people.
THROW THIS TIRED MINDSET OUT THE WINDOW.
If you’re going to start and operate a business, you’ll have to charge people for your products and services.
Today’s goal ensures that, however you make money, you’re also delivering tons of value to people.
Once you figure out the big problems, let me know! You can share this with me on social media by tagging me @shontaviajesq on all platforms and using the #VisionChallenge hashtag so that I can see it. Or, you can comment directly below.
If nothing else, take a picture of your completed workbook page(s) so that I know you’re doing the homework!
Join my support network
In addition, studies show that you’re more likely to meet your goals when you have accountability partners! To work together with a supportive community of other side-hustlers, creatives and entrepreneurs, you can join my private group by clicking this link or via the Mighty Networks App.
Download the Mighty Network app by clicking here. Once it downloads, click “Find a Mighty Network” and search for Shontavia Johnson. You’ll find accountability partners and other content there that I may not share elsewhere.
New to the #VisionChallenge? You can learn more about it, and sign up to take the challenge, by clicking here.
Sometimes I will refer you to other books, products or services. While I may be an affiliate of these companies, creators, or authors, these are all things I have used and trust. I would not recommend these things to you if I hadn’t experienced them myself.