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Articles about creating content

#25: Excuses that keep you from starting your business and the ONE RULE that can eliminate them

"I don't have enough TIME to make this happen." "I don't have enough money to start a business." "I don't know all the steps I need to take to do this right." "Who would even buy anything from me anyway?" Is this you? Making aaalllll of the excuses to sabotage your...

#23: Answering all of your intellectual property questions with Nichole Hayden, law firm partner

When it comes to starting a business, intellectual property (typically patents, trademarks, copyrights, and trade secrets) can seem like an expensive thing to be taken care of *later.* There are so many steps, process, discussions, and emails that need to happen that...

#18: How to Turn a Viral Moment into a Successful Business with Sherrica Sims

On this week’s episode of The Shontavia Show, I speak with Sherrica Sims, the founder and CEO of Go Be Great Productions. Sherrica and her then-three year old daughter, Tiffany, unexpectedly went viral on YouTube in 2014. Seeing the potential opportunity to leverage their millions of views (currently at more 12 million views and counting), Sherrica turned the viral moment into the Simply Sims brand-a business based on her family’s digital content. To date, the Simply Sims brand has appeared on shows including Ellen, Little Big Shots, and Good Morning America. Simply Sims has also worked with brands like YouTube, Nickelodeon, Kohl’s, and Ryan’s World. In this episode, Sherrica talks about how she’s turned a 3.5 minute video into a dynamic brand and successful business.

#7: Creating content that builds your personal brand

Have you ever had a day where you want to sit at home, kick your feet up, and chill? Me too. Our bodies and minds need this kind of rest. What DOESN'T need this kind of rest is your content---your blog posts, website, social media posts, videos, interviews, podcast...