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Articles about everything

3 Business Marketing Lessons from Cardi B

https://youtu.be/z6q3VfWzVug Listen, standing out in a crowded market is H.A.R.D., even if you already have a big platform. Especially right now, when COVID-19, protests, and presidential elections have all of our attention. Cardi B put on a masterclass for...

How to Answer the Question “What Do You Do?”

https://youtu.be/Cvcu8tSqWR0 Every working professional has heard the question, "so what do you do?" In this video, I give you a simple two-step formula for answering this question. Don't just throw out your job title. Instead, quickly tell someone: Who you help, and...

#38: Building your personal brand and getting a major book deal while working full-time, with Kanika Tolver

The concept of being an "entrepreneur" is glorified in the media when in reality, entrepreneurship ain't for everybody. While I don't believe everybody has to be an entrepreneur, I do believe everybody should be entrepreneurial. Kanika Tolver, the CEO & Author of...

How to Start a Business for Under $500

https://youtu.be/1BmFMmS1HZA Starting a business for less than $500 is possible. Here's what I would do with a $500 budget: Register a business with the secretary of state's office of my choice. Open a business bank account. Buy some NOLO books (but also find a lawyer...